What the hell is "market oriented"?
Benson P. Shapiro
| Year of publication: |
2008
|
|---|---|
| Authors: | Shapiro, Benson P. |
| Published in: |
The impact of theory on representations of the consumer and the marketing organisation. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 338-345
|
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Harvard business review ; 67 (1988), 6, pp. 119 - 125 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611356