When a clean scent soothes the soul : developing a positive attitude toward sharing service space with strangers
Year of publication: |
2022
|
---|---|
Authors: | Ardelet, Caroline ; Fleck, Nathalie ; Grobert, Julien |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-10
|
Subject: | Affect | Consumer research | Field experiments | Public spaces | Sensory marketing | Sharing |
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