When are moods most likely to influence consumers' product preferences? : the role of mood focus and perceived relevance of moods
Katherine White; Cathy McFarland
| Year of publication: |
2009
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|---|---|
| Authors: | White, Katherine ; McFarland, Cathy |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 19.2009, 3, p. 526-536
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| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884455