(When) can social media buzz data replace traditional surveys for sales forecasting?
Yuying Shi, Ekaterina V. Karniouchina, Can Uslay
| Year of publication: |
2020
|
|---|---|
| Authors: | Shi, Yuying ; Karniouchina, Ekaterina V. ; Uslay, Can |
| Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 5.2020, 1, p. 43-60
|
| Subject: | Social Web | Social web | Prognoseverfahren | Forecasting model | Absatz | Sales | Virales Marketing | Viral marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012390035