When does implementation of relationship orientation in new product launch matter?
Year of publication: |
2015
|
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Authors: | Viio, Paul ; Nordin, Fredrik |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 47-48
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Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Innovation |
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