When (Firsthand) Experience Matters Less than You Expect : The Influence of Advertising on Repurchase Decisions
Year of publication: |
2017
|
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Authors: | Isaac, Mathew |
Other Persons: | Poor, Morgan (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Experiment | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (5 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Rutgers Business Review, Vol. 1, No. 1, 2016 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 1, 2016 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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