When imitation doesn't flatter : the role of consumer distinctiveness in responses to mimicry
Katherine White; Jennifer J. Argo
| Year of publication: |
2014
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|---|---|
| Authors: | White, Katherine ; Argo, Jennifer J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, Suppl., p. 3-16
|
| Subject: | Imitationsstrategie | Imitation strategy | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383381