When imitation doesn't flatter : the role of consumer distinctiveness in responses to mimicry
Year of publication: |
2014
|
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Authors: | White, Katherine ; Argo, Jennifer J. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, Suppl., p. 3-16
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Subject: | Imitationsstrategie | Imitation strategy | Konsumentenverhalten | Consumer behaviour | Experiment |
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