When loyalties clash purchase behavior when a preferred brand is stocked out : the tradeoff between brand and store loyalty
Sanjay Puligadda; William T. Ross; Jinjie Chen; Elizabeth Howlett
| Year of publication: |
2012
|
|---|---|
| Authors: | Puligadda, Sanjay ; Ross, William T. ; Chen, Jinjie ; Howlett, Elizabeth |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 570-577
|
| Subject: | USA (Nordoststaaten) | USA (Northeast States) | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Sortiment | Retail assortment | Bestandsmanagement | Inventory management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009655506