When will consumers splurge on travel? : effective add-on selling strategies
Year of publication: |
2023
|
---|---|
Authors: | Kim, Esther L. ; Tanford, Sarah |
Published in: |
Journal of hospitality and tourism insights. - Bingley : Emerald, ISSN 2514-9806, ZDB-ID 2935216-2. - Vol. 6.2023, 5, p. 2416-2432
|
Subject: | Thinking style | Cross-selling | Hedonic value | Unexpected discount | Utilitarian value | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour | Utilitarismus | Utilitarianism |
-
Rudawska, Edyta, (2015)
-
Toward the development of hedonic-utilitarian measures of retail service
Bradley, Gregory T., (2016)
-
Dastan, Ikram, (2014)
- More ...
-
Seeking reward or avoiding risk from restaurant reviews : does distance matter?
Kim, Esther L., (2019)
-
Simultaneous effects of multiple cues in restaurant reviews
Kim, Esther L., (2019)
-
The windfall gain effect : using a surprise discount to stimulate add-on purchases
Kim, Esther L., (2021)
- More ...