Where to internationalise and why : country selection by restaurant franchises
Year of publication: |
2023
|
---|---|
Authors: | González-Márquez, Rafael ; Rosa-Díaz, Isabel María ; Caro-González, Francisco Javier ; Galán González, José Luis |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-11
|
Subject: | Franchising | International market selection | Restaurants | Gastronomie | Restaurant industry | Globalisierung | Globalization | Welt | World |
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