Whitelisting versus advertising-recovery : strategies to overcome advertising blocking by consumers
Ashutosh Singh, S. Sajeesh, Pradeep Bhardwaj
| Year of publication: |
2024
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|---|---|
| Authors: | Singh, Ashutosh ; Sajeesh, S. ; Bhardwaj, Pradeep |
| Published in: |
European journal of operational research : EJOR. - Amsterdam [u.a.] : Elsevier, ISSN 0377-2217, ZDB-ID 1501061-2. - Vol. 318.2024, 1 (1.10.), p. 217-229
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| Subject: | Ad-blocking | Ad-recovery | Consumer valuation | Digital marketing strategies | Whitelisting | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2024.05.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047707