Who's hiding? : room rate discounts in opaque distribution channels
Year of publication: |
2019
|
---|---|
Authors: | Yang, Yang ; Jiang, Lan ; Schwartz, Zvi |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 80.2019, p. 113-122
|
Subject: | Opaque distribution channels | Hotel price discounts | Online reputation | Market structure | Vertriebsweg | Distribution channel | Hotellerie | Hotel industry | Preismanagement | Pricing strategy | Marktstruktur | Rabatt | Rebate | Reputation | Theorie | Theory | Niedrigpreisstrategie | Low-cost strategy |
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