Who stays, who walks, and why in high-intensity service contexts
Year of publication: |
2014
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Authors: | Prentice, Catherine |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 4, p. 608-614
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Subject: | Casino service quality | Customer loayalty | Player retention | Player propensity-to-switch | Dienstleistungsqualität | Service quality | Glücksspiel | Gambling | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
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