Why B-to-B CEOs should be more social on social media
Susan M. Mudambi, Jay I. Sinha, and Dori Shae Taylor
| Year of publication: |
2019
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|---|---|
| Authors: | Mudambi, Susan M. ; Sinha, Jay I. ; Taylor, Dori Shae |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 26.2019, 1, p. 103-105
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| Subject: | business-to-business | C - suite | CEOs | human branding | practitioners | social media | Führungskräfte | Managers | Social Web | Social web | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2019.1565144 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012196272