Why do consumers stay when things are bad and leave when things are good?
Year of publication: |
2014
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Authors: | Leisen Pollack, Birgit |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 3, p. 191-206
|
Subject: | customer satisfaction | dissatisfaction | repurchase behavior | motivations | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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