Why do individuals word-of-mouth destinations they never visited?
Year of publication: |
2021
|
---|---|
Authors: | Tan, Wee Kheng ; Lin, Ching-Hsiang |
Published in: |
Service business. - Berlin : Springer, ISSN 1862-8508, ZDB-ID 2279938-2. - Vol. 15.2021, 1, p. 131-149
|
Subject: | Traditional word-of-mouth | Social word-of-mouth | Leisure constraints | Word-of-mouth recommendation intention | Tourist destination | Virales Marketing | Viral marketing | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Tourismusmarketing | Tourism marketing | Tourismus | Tourism |
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