Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables
| Year of publication: |
1997
|
|---|---|
| Authors: | Golder, Peter N. ; Tellis, Gerard J. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 16.1997, 3, p. 256-270
|