Winning the innovation game in emerging markets
Year of publication: |
2023
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Authors: | Hensmans, Manuel |
Published in: |
The journal of business strategy. - Bradford : Emerald Group Publ., ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 44.2023, 4, p. 219-227
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Subject: | Advanced market firms | Customers and competitors | Emerging market governments | Emerging market innovation | Four-stage framework | Globally integrated innovation strategy | Renew core innovation focus | Schwellenländer | Emerging economies | Innovation | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management |
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