Wirkungen der Werbekommunikation
Michael Schenk; Joachim Donnerstag; Joachim Höflich
| Year of publication: |
1990
|
|---|---|
| Authors: | Schenk, Michael |
| Other Persons: | Donnerstag, Joachim (contributor) ; Höflich, Joachim R. (contributor) ; Donnerstag, Joachim (honouree) |
| Publisher: |
Köln [u.a.] : Böhlau |
| Subject: | Werbung | Advertising | Theorie | Theory | Kommunikations-Mix | Werbewirkung |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | X, 263 Seiten graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [225] - 250 Literaturverz. S. 225 - 250 |
| ISBN: | 3-412-20089-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014004369