Word-of-mouth communication and percolation in social networks
by Arthur Campbell
| Year of publication: |
2013
|
|---|---|
| Authors: | Campbell, Arthur |
| Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 103.2013, 6, p. 2466-2498
|
| Subject: | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Nachfrage | Demand | Preismanagement | Pricing strategy | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010244765