Word-of-Mouth Marketing: An Integrated Model
Year of publication: |
2010
|
---|---|
Authors: | Karlíček, Miroslav ; Tomek, Ivan ; Křížek, Miroslav |
Published in: |
Ekonomika a managment. - Vysoká Škola Ekonomická v Praze, ISSN 1802-8470. - Vol. 2010.2010, 3
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | Word-of-Mouth | názoroví vůdci | online Word-of-Mouth | Word-of-Mouth marketing | opinion leaders |
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