You should try these together : combinatory recommendations signal expertise and improve product attitudes
Jennifer K. D'Angelo and Francesca Valsesia
| Year of publication: |
2023
|
|---|---|
| Authors: | D'Angelo, Jennifer K. ; Valsesia, Francesca |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 1, p. 155-169
|
| Subject: | combinations | complements | expertise | recommendations | signaling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221111344 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013474560