Young workers' perception of brand image : main and moderating effects
Susan E. Myrden (Maine Business School, University of Maine, Orono, Maine, USA), and Kevin Kelloway (Department of Psychology, Saint Mary's University, Halifax, Nova Scotia, Canada)
| Year of publication: |
2015
|
|---|---|
| Authors: | Myrden, Susan E. ; Kelloway, Kevin |
| Published in: |
Journal of organizational effectiveness : people and performance ; JOEPP. - Bingley : Emerald, ISSN 2051-6614, ZDB-ID 2773885-1. - Vol. 2.2015, 3, p. 267-281
|
| Subject: | Recruitment | Employer attraction | Employer brand image | Employer branding | Young workers | Personalmarketing | HR marketing | Personalbeschaffung | Junge Arbeitskräfte | Markenimage | Brand image | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOEPP-09-2014-0055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011456404