How techniques of neutralization legitimize norm- and attitude-inconsistent consumer behavior
Verena Gruber; Bodo B. Schlegelmilch
| Year of publication: |
2014
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|---|---|
| Authors: | Gruber, Verena ; Schlegelmilch, Bodo B. |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 121.2014, 1, p. 29-45
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| Subject: | Attitude-behavior inconsistencies | Consumer behavior | Defense mechanisms | Social learning theory | Qualitative methods | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Qualitative Methode | Qualitative method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010363479