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~isPartOf:"Dissertation Series CentER"
~isPartOf:"International journal of advertising : the review of marketing communications"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Impact of advertising"
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Advertising
14
Advertising effects
14
Werbewirkung
14
Werbung
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Consumer behaviour
7
Konsumentenverhalten
7
Internet marketing
5
Online-Marketing
5
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Boerman, Sophie C.
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Reijmersdal, Eva A. van
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1
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Buijzen, Moniek
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Eisend, Martin
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Dissertation Series CentER
International journal of advertising : the review of marketing communications
Cogent business & management
17
Psychology & marketing
14
European research studies
9
Journal of Asian finance, economics and business : JAFEB
6
Journal of marketing communications
6
Marketing i menedžment innovacij : m&mi
5
Pakistan journal of commerce and social sciences
5
Journal of current issues and research in advertising
4
Journal of marketing and consumer behaviour in emerging markets
4
Journal of the Academy of Marketing Science
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Central European business review : CEBR
3
Economics, management and financial markets
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Electronic commerce research
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Journal of business economics and management
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Journal of business research : JBR
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Journal of consumer behaviour
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Journal of promotion management : innovations in planning and applied research
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Management : journal of contemporary management issues
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Naše gospodarstvo : NG
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Organizations and markets in emerging economies
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Review of managerial science : RMS
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Academic journal of economic studies
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Arab economic and business journal
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Asian Journal of Empirical Research
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Business and Economic Research : BER
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Business strategy and the environment
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European journal of marketing
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History of retailing and consumption
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International journal of business & management : IJoBM
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International journal of business innovation and research : IJBIR
2
International journal of consumer studies
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International review on public and non-profit marketing
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Italian journal of marketing : ITJM
2
Journal of Contemporary Issues in Business and Government
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Journal of advertising
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ECONIS (ZBW)
14
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
3
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
4
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
5
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
6
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
7
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
8
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
9
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
10
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
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