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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Social web"
~subject:"Werbung"
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Advertising effects
Social web
Werbung
Internet marketing
110
Online-Marketing
110
Social Web
84
Consumer behaviour
83
Konsumentenverhalten
83
Advertising
80
Werbewirkung
75
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social media
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advertising
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129
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Hudders, Liselot
6
Cho, Chang-Hoan
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Choi, Yung Kyun
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Beckert, Johannes
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De Jans, Steffi
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Evans, Nathaniel J.
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Ko, Eunju
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Lou, Chen
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Bigné Alcañiz, J. Enrique
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Lee, Heejun
2
Lee, Jung Ah
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Li, Minjie
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Lynch, Kristen
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Naderer, Brigitte
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Shoenberger, Heather
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Song, Hayeon
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Veirman, Marijke de
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
414
Technological forecasting & social change : an international journal
230
Journal of retailing and consumer services
215
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
177
SpringerLink / Bücher
153
International journal of internet marketing and advertising : IJIMA
116
Information systems research : ISR
109
Journal of management information systems : JMIS
94
Journal of marketing communications
90
Tourism management : research, policies, practice
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of promotion management : innovations in planning and applied research
87
Springer eBook Collection
83
Management science : journal of the Institute for Operations Research and the Management Sciences
79
Electronic commerce research
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
International journal of hospitality management
63
Journal of internet commerce
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
The journal of product & brand management
60
Discussion papers / CEPR
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Business horizons
50
Journal of advertising research
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of marketing
48
Psychology & marketing
48
The journal of brand management : an international journal
47
Journal of information & knowledge management : JIKM
46
Finance research letters
43
International journal of advertising : the quarterly review of marketing communications
43
Journal of travel and tourism marketing
43
MIS quarterly
43
Asia Pacific journal of marketing and logistics
42
International journal of contemporary hospitality management
40
Journal of strategic marketing
40
International journal of consumer studies
39
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ECONIS (ZBW)
129
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1
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
2
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
3
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
4
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
5
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
6
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
7
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
8
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
9
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
10
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
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