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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising effects"
~subject:"Social web"
~subject:"social media"
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Advertising effects
Social web
social media
Internet marketing
110
Online-Marketing
110
Social Web
84
Consumer behaviour
83
Konsumentenverhalten
83
Advertising
80
Werbung
80
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75
Brand management
30
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advertising
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125
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Hudders, Liselot
6
Cho, Chang-Hoan
5
Beckert, Johannes
3
Choi, Yung Kyun
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De Jans, Steffi
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Evans, Nathaniel J.
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Ko, Eunju
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Lou, Chen
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Youn, Seounmi
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Bigné Alcañiz, J. Enrique
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Lee, Heejun
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Lee, Jung Ah
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Li, Minjie
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Lynch, Kristen
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Naderer, Brigitte
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Park, Jin Seong
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Pittman, Matthew
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Segijn, Claire M.
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Shin, Wonsun
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Veirman, Marijke de
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2
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1
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1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
412
Technological forecasting & social change : an international journal
230
Journal of retailing and consumer services
212
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
177
SpringerLink / Bücher
147
International journal of internet marketing and advertising : IJIMA
113
Information systems research : ISR
105
Journal of management information systems : JMIS
94
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Industrial marketing management : the international journal for industrial and high-tech firms
87
Journal of promotion management : innovations in planning and applied research
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Springer eBook Collection
82
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
Electronic commerce research
67
International journal of hospitality management
63
Journal of internet commerce
60
The journal of product & brand management
60
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Discussion papers / CEPR
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Business horizons
50
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Psychology & marketing
47
The journal of brand management : an international journal
47
Journal of information & knowledge management : JIKM
46
Journal of marketing
46
Finance research letters
43
Journal of travel and tourism marketing
43
International journal of advertising : the quarterly review of marketing communications
42
Journal of advertising research
42
MIS quarterly
42
Asia Pacific journal of marketing and logistics
41
International journal of contemporary hospitality management
40
Journal of strategic marketing
40
International journal of consumer studies
39
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ECONIS (ZBW)
125
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1
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
2
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
3
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
4
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
Saved in:
5
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
6
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
7
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
8
Differential effects of online review characteristics on innovators and imitators in new product adoption
Su, Qiuli
;
Wu, Jianan
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1338-1357
Persistent link: https://www.econbiz.de/10013417500
Saved in:
9
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
10
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
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