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accessRights:"restricted"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Einzelhandel
Social web
Social Web
43
Consumer behaviour
39
Konsumentenverhalten
39
Internet marketing
34
Online-Marketing
34
Online retailing
17
Online-Handel
17
Viral marketing
16
Virales Marketing
16
Brand management
11
Markenführung
11
Advertising
10
Beziehungsmarketing
10
Relationship marketing
10
Werbewirkung
10
Werbung
10
Brand image
9
Markenimage
9
social media
8
Personality psychology
7
Persönlichkeitspsychologie
7
E-commerce
6
Electronic Commerce
6
Emotion
6
Retail trade
6
Virtual reality
6
Virtuelle Realität
6
Customer integration
5
Kundenintegration
5
Motivation
5
Target group
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
Zielgruppe
5
Bibliometrics
4
Bibliometrie
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Brand
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Article
53
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Aufsatz in Zeitschrift
Article in journal
53
Case study
3
Fallstudie
3
Language
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English
53
Author
All
Anlamlier, Eda
2
Calabuig Moreno, Ferran
2
De Angelis, Matteo
2
Filieri, Raffaele
2
Pozharliev, Rumen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Al-Nabhani, Khalid
1
Alguezaui, Salma
1
Auschaitrakul, Sumitra
1
Añó Sanz, Vicente
1
Bargoni, Augusto
1
Bauer, Brittney C.
1
Berezan, Orie
1
Bhattacharjee, Debashree Roy
1
Bigné Alcañiz, J. Enrique
1
Brady, Mairead
1
Buhalis, Dimitrios
1
Bui, M̃y
1
Buzeta, Cristian
1
Caplliure, Eva-María
1
Chakraborty, Debarun
1
Chan, Kimmy Wa
1
Cheah, Isaac
1
Chen, Chen
1
Chen, Congbo
1
Chen, Juan
1
Cho, Hichang
1
Chung, Siyoung
1
Chung, Sorim
1
Chung, Sungwon
1
Claffey, Ethel
1
Cloarec, Julien
1
Cuomo, Maria Teresa
1
Das, Gopal
1
De Keyzer, Freya
1
Dessart, Laurence
1
Devece-Carañana, Carlos
1
Di Cioccio, Martina
1
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Psychology & marketing
Journal of business research : JBR
451
Journal of retailing and consumer services
328
Technological forecasting & social change : an international journal
237
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
183
International journal of advertising : the review of marketing communications
124
Information systems research : ISR
114
International journal of internet marketing and advertising : IJIMA
114
Journal of management information systems : JMIS
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
92
Industrial marketing management : the international journal for industrial and high-tech firms
89
Journal of promotion management : innovations in planning and applied research
89
Journal of marketing communications
88
Tourism management : research, policies, practice
88
Electronic commerce research
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
73
Journal of internet commerce
72
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
The journal of product & brand management
60
Business horizons
53
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of marketing
49
The journal of brand management : an international journal
47
Asia Pacific journal of marketing and logistics
46
Journal of information & knowledge management : JIKM
46
MIS quarterly
46
Journal of strategic marketing
45
International journal of consumer studies
44
Finance research letters
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of travel and tourism marketing
43
European journal of operational research : EJOR
42
International journal of advertising : the quarterly review of marketing communications
42
International journal of business information systems : IJBIS
42
Journal of advertising research
42
Marketing intelligence & planning
42
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Source
All
ECONIS (ZBW)
53
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53
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1
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
2
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
3
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
4
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
5
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
6
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
7
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
8
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
9
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
10
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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