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accessRights:"restricted"
~person:"Filieri, Raffaele"
~subject:"Advertising effects"
~subject:"Social web"
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Advertising effects
Social web
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
16
Internet marketing
10
Online-Marketing
10
Viral marketing
8
Virales Marketing
8
Beziehungsmarketing
6
Brand management
6
Markenführung
6
Relationship marketing
6
Social media
5
Confidence
4
Online retailing
4
Online-Handel
4
Vertrauen
4
Crisis management
3
Krisenmanagement
3
Luxury goods
3
Luxusgüter
3
Brand image
2
Content analysis
2
Coronavirus
2
Customer integration
2
Customer satisfaction
2
Destination management
2
Destinationsmanagement
2
Dienstleistungsqualität
2
E-commerce
2
Electronic Commerce
2
Electronic word of mouth
2
Emotion
2
Information adoption model
2
Information behaviour
2
Information quality
2
Informationsverhalten
2
Instagram
2
Kundenintegration
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17
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17
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17
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English
17
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Filieri, Raffaele
Dwivedi, Yogesh Kumar
26
Martínez-López, Francisco J.
21
Loureiro, Sandra Maria Correia
20
Hajli, Nick
19
Law, Chun Hung Roberts
19
Qiu, Liangfei
18
Rita, Paulo
16
Harrigan, Paul
15
Hudders, Liselot
15
Vrontis, Demetris
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Rana, Nripendra P.
14
Ozuem, Wilson
13
Schaarschmidt, Mario
13
Thaichon, Park
13
Bigné Alcañiz, J. Enrique
12
Dennis, Alan
12
Hollebeek, Linda D.
12
Kreutzer, Ralf T.
12
Kumar, Vikas
12
Akram, Umair
11
Etter, Michael
11
Itani, Omar S.
11
Adeola, Ogechi
10
Gázquez-Abad, Juan Carlos
10
Hinson, Robert
10
Sandström, Christian
10
Shokouhyar, Sajjad
10
Tan, Yong
10
Brem, Alexander
9
Foroudi, Pantea
9
Ghose, Anindya
9
Gloor, Peter A.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Liang, Sai
9
Pauwels, Koen
9
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Journal of business research : JBR
8
Tourism management : research, policies, practice
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Psychology & marketing
2
International journal of advertising : the review of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
17
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1
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
4
Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors
Onofrei, George
;
Filieri, Raffaele
;
Kennedy, Lorraine
- In:
Journal of business research : JBR
142
(
2022
),
pp. 100-112
Persistent link: https://www.econbiz.de/10013168112
Saved in:
5
Assessing the relationship between gamified advertising and in-app purchases : a consumers' benefits-based perspective
Rialti, Riccardo
;
Filieri, Raffaele
;
Zollo, Lamberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 868-891
Persistent link: https://www.econbiz.de/10013209446
Saved in:
6
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
7
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
8
Customers' motivation to engage with luxury brands on social media
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
112
(
2020
),
pp. 223-235
Persistent link: https://www.econbiz.de/10012230580
Saved in:
9
Unpacking the relationship between social media marketing and brand equity : the mediating role of consumers' benefits and experience
Zollo, Lamberto
;
Filieri, Raffaele
;
Rialti, Riccardo
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 256-267
Persistent link: https://www.econbiz.de/10012285993
Saved in:
10
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
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