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~subject:"Advertising effects"
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Advertising effects
Social Web
8,623
Social web
8,623
Consumer behaviour
7,061
Konsumentenverhalten
6,760
Electronic Commerce
5,659
Internet marketing
5,658
Online-Marketing
5,612
E-commerce
5,473
Internet
5,248
Online retailing
4,488
Online-Handel
4,479
Relationship marketing
2,206
Beziehungsmarketing
2,166
Digitalisierung
2,049
Digitization
1,934
Digital platform
1,829
Digitale Plattform
1,825
Viral marketing
1,696
Virales Marketing
1,693
Brand management
1,547
Markenführung
1,527
Theorie
1,455
Theory
1,451
Social media
1,412
Electronic money
1,286
Elektronisches Geld
1,286
Welt
1,243
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1,242
Innovation
1,229
Information technology
1,157
Customer satisfaction
1,154
Informationstechnik
1,116
Advertising
1,096
Soziales Netzwerk
1,095
Kundenzufriedenheit
1,076
Werbewirkung
1,069
Social network
1,068
China
1,053
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1,044
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22
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Hudders, Liselot
9
Bellman, Steven
7
Dwivedi, Yogesh Kumar
7
Evans, Nathaniel J.
7
Sahni, Navdeep S.
7
Guitart, Ivan A.
6
Hatzithomas, Leonidas
6
Kim, Jooyoung
6
King, Karen Whitehill
6
Sayedi, Amin
6
Sreejesh, S.
6
Vashisht, Devika
6
Arora, Taanika
5
Cauberghe, Veroline
5
Chen, Huan
5
Hayes, Jameson L.
5
Jerath, Kinshuk
5
Pauwels, Koen
5
Rozendaal, Esther
5
Simonov, Andrey
5
Vanwesenbeeck, Ini
5
Varan, Duane
5
Voorveld, Hilde
5
Walrave, Michel
5
Wilbur, Kenneth C.
5
Belanche, Daniel
4
Bernritter, Stefan F.
4
Bijmolt, Tammo H. A.
4
Boutsouki, Christina
4
Choi, Yung Kyun
4
De Jans, Steffi
4
Dodoo, Naa Amponsah
4
Feng, Yang
4
Fossen, Beth L.
4
Ghosh, Tathagata
4
Gordon, Brett R.
4
Hervet, Guillaume
4
Huang, Yan
4
Johnson, Garrett A.
4
Knoll, Johannes
4
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OECD
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Peter Lang GmbH
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Springer Fachmedien Wiesbaden
2
Springer Gabler <Firma>
2
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
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International journal of advertising : the review of marketing communications
76
Journal of business research : JBR
49
International journal of internet marketing and advertising : IJIMA
46
Journal of marketing communications
44
Journal of promotion management : innovations in planning and applied research
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
International journal of advertising : the quarterly review of marketing communications
27
Journal of advertising research
26
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : JPM
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Information systems research : ISR
12
Journal of marketing research
12
Journal of internet commerce
11
Journal of marketing research : JMR
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of current issues and research in advertising
10
Journal of marketing
10
Psychology & marketing
10
SpringerLink / Bücher
10
Young consumers : insight and ideas for responsible marketers
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Marketing intelligence & planning
9
Marketing science
9
Quantitative marketing and economics : QME
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Operations research
7
The journal of product & brand management
7
Discussion papers / CEPR
6
European journal of marketing
6
International journal of electronic commerce : IJEC
6
International journal of sports marketing & sponsorship
6
Marketing letters : a journal of research in marketing
6
Technological forecasting & social change : an international journal
6
The journal of brand management : an international journal
6
Application of gaming in new media marketing
5
Asia Pacific journal of marketing and logistics
5
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All
ECONIS (ZBW)
1,066
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1
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10
of
1,066
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date (newest first)
date (oldest first)
1
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
4
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
Saved in:
5
Do sellers benefit from sponsored product listings? : evidence from an online marketplace
Joo, Mingyu
;
Shi, Jiaqi
;
Abhishek, Vibhanshu
- In:
Marketing science
43
(
2024
)
4
,
pp. 817-839
Persistent link: https://www.econbiz.de/10014636343
Saved in:
6
The impact of media on consumer behavior : an examination of the role of cinema, newspaper, theater,
internet
, and television
Tewari, Mallika
;
Upadhyay, Alok
;
Pant, Ashish
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 195-217)
.
2023
Persistent link: https://www.econbiz.de/10014429378
Saved in:
7
Attention spillovers from news to ADS : evidence from an eye-tracking experiment
Simonov, Andrey
;
Valletti, Tommaso M.
;
Veiga, André
-
2023
Persistent link: https://www.econbiz.de/10014226456
Saved in:
8
Competitive targeted online advertising
Li, Sanxi
;
Sun, Hailin
;
Yu, Jun
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014280059
Saved in:
9
Consumers' demographics as predictors of their perception of online advertising : are they still relevant in the e-landscape?
Ahlluwalia, Sarika
;
Singh, Seema
- In:
Global business review
24
(
2023
)
3
,
pp. 417-432
Persistent link: https://www.econbiz.de/10014365992
Saved in:
10
Competition and defaults in online search
Decarolis, Francesco
;
Li, Muxin
;
Paternollo, Filippo
-
2023
Persistent link: https://www.econbiz.de/10013477675
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