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accessRights:"restricted"
~subject:"Consumer behaviour"
~subject:"Customer service"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject_exact:"Kundentreue"
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Consumer behaviour
Customer service
Customer retention
188
Kundenbindung
188
Beziehungsmarketing
156
Relationship marketing
156
Konsumentenverhalten
147
Customer satisfaction
97
Kundenzufriedenheit
97
Customer loyalty
56
Dienstleistungsqualität
49
Service quality
49
Brand management
45
Markenführung
45
customer loyalty
32
Brand image
31
Markenimage
31
Social Web
28
Social web
28
Brand loyalty
25
Brand
24
Markenartikel
24
Markentreue
24
Confidence
20
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20
Internet marketing
17
Online-Marketing
17
Einzelhandel
14
Retail trade
14
Kundenservice
13
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11
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11
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10
Hotel industry
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Chang, Chun-Ming
2
Molinillo, Sebastian
2
Nazeri, Ali
2
Popp, Bastian
2
Prentice, Catherine
2
Sharma, Piyush
2
Tanford, Sarah
2
Woratschek, Herbert
2
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1
Adnan, Muhammad
1
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1
Afaq, Anam
1
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1
Agarwal, Kirti
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Aguilar-Illescas, Rocío
1
Agárdi, Irma
1
Ahmad, Bilal
1
Ahn, Jiseon
1
Ahn, Sun Joo
1
Akbar, Muhammad Imad Ud Din
1
Aksoy, Lerzan
1
Almomani, Hamzeh Q.
1
Alt, Mónika-Anetta
1
Ambrose, Maureen
1
Amoako, George Kofi
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1
Athanasopoulou, Pinelopi
1
Attar, Razaz Waheeb
1
Audrain-Pontevia, Anne-Françoise
1
Autry, Chad W.
1
Ayodele, Adeola A.
1
Bagherzadeh, Mehdi
1
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Journal of retailing and consumer services
18
Journal of business research : JBR
6
International journal of hospitality management
5
Journal of marketing analytics : JMA
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal of African business
2
Journal of Indian business research
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Academy of Management journal : AMJ
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in hospitality and leisure
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Business horizons
1
Business process management journal
1
Contemporary economics
1
Cross cultural & strategic management
1
European journal of international management : EJIM
1
European journal of marketing
1
Human systems management : HSM
1
IIMB management review
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
150
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
3
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
4
Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Journal of vacation marketing
30
(
2024
)
2
,
pp. 311-326
Persistent link: https://www.econbiz.de/10014631946
Saved in:
5
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
6
Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad
;
Bhat, Mushtaq Ahmad
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
Saved in:
7
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
8
An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce
Dwivedi, Sunita
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10014581528
Saved in:
9
Selection versus scale : loyalty indices for brand management
Kato, Takumi
;
Takenaka, Nobu
;
Ito, Rie
;
Nishiguchi, Kazuki
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 836-853
Persistent link: https://www.econbiz.de/10014537406
Saved in:
10
The influence of the number of brand community memberships on customer centric measures
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10014250024
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