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accessRights:"restricted"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Conference paper"
~type_genre:"Thesis"
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Search: subject_exact:"Kundentreue"
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Consumer behaviour
Customer retention
189
Kundenbindung
189
Beziehungsmarketing
154
Relationship marketing
154
Konsumentenverhalten
146
Customer satisfaction
96
Kundenzufriedenheit
96
Customer loyalty
54
Dienstleistungsqualität
48
Service quality
48
Brand management
46
Markenführung
46
Brand image
33
Markenimage
33
customer loyalty
31
Social Web
28
Social web
28
Brand
25
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25
Markenartikel
25
Markentreue
24
Confidence
20
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20
Internet marketing
17
Online-Marketing
17
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14
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14
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13
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13
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Kundenintegration
11
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11
Bank
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Chang, Chun-Ming
2
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Popp, Bastian
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Audrain-Pontevia, Anne-Françoise
1
Autry, Chad W.
1
Ayodele, Adeola A.
1
Bagherzadeh, Mehdi
1
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Journal of retailing and consumer services
18
Journal of business research : JBR
6
International journal of hospitality management
5
Journal of marketing analytics : JMA
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal of African business
2
Journal of Indian business research
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in hospitality and leisure
1
Australasian marketing journal
1
Benchmarking : an international journal
1
Business horizons
1
Business process management journal
1
Contemporary economics
1
Cross cultural & strategic management
1
European journal of international management : EJIM
1
European journal of marketing
1
Gabler Edition Wissenschaft
1
Human systems management : HSM
1
IIMB management review
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business
1
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ECONIS (ZBW)
146
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1
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
Saved in:
2
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
3
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
5
Mobile commerce applications service quality in enhancing customer loyalty intention : mediating role of customer satisfaction
Nurul Fazleen Mohd Zariman
;
Norshima Humaidi
;
Muhammad …
- In:
Journal of financial services marketing
28
(
2023
)
4
,
pp. 649-663
Persistent link: https://www.econbiz.de/10014479008
Saved in:
6
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
Saved in:
7
Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Deepika
;
Singh, Shashank Vikram Pratap
;
Sumanjeet Singh
; …
- In:
International journal of business information systems : …
43
(
2023
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10014336896
Saved in:
8
Effect of innovation practices of banks on customer loyalty : an SEM-ANN approach
Tiwari, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4536-4568
Persistent link: https://www.econbiz.de/10014502549
Saved in:
9
New generation commerce : the rise of live commerce (L-commerce)
Yun, Jeewoo
;
Lee, Don
;
Cottingham, Michael
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014363982
Saved in:
10
Customer engagement, dependence and loyalty : an empirical study of Chinese customers in multitouch service encounters
Chen, Xin
;
Guo, Shuojia
;
Xiong, Jie
;
Ye, Zhuxin
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468859
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