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accessRights:"restricted"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Markentreue"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Kundentreue"
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Dienstleistungsqualität
Internet marketing
Markenimage
Markentreue
Customer retention
222
Kundenbindung
222
Beziehungsmarketing
161
Relationship marketing
161
Consumer behaviour
147
Konsumentenverhalten
147
Customer satisfaction
101
Kundenzufriedenheit
101
Customer loyalty
55
Service quality
53
Brand management
44
Markenführung
44
Brand image
33
customer loyalty
31
Social Web
30
Social web
30
Brand loyalty
28
Brand
24
Markenartikel
24
Confidence
22
Vertrauen
22
Online-Marketing
21
Einzelhandel
18
Retail trade
18
Customer service
14
Kundenservice
14
Bank
11
Customer integration
11
Kundenintegration
11
Loyalty
11
Emotion
10
Hotel industry
10
Hotellerie
10
Online retailing
10
Online-Handel
10
Viral marketing
10
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Free
27
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Article
107
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Article in journal
Aufsatz im Buch
Aufsatz in Zeitschrift
92
Book section
15
Hochschulschrift
8
Conference paper
4
Konferenzbeitrag
4
Thesis
2
Case study
1
Fallstudie
1
Lehrbuch
1
Textbook
1
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English
105
German
2
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All
Confente, Ilenia
2
Nazeri, Ali
2
Prentice, Catherine
2
Tanford, Sarah
2
Adam, Nawal Abdalla
1
Adnan, Muhammad
1
Adzoyi, Paulina N.
1
Agarwal, Kirti
1
Ahmad, Bilal
1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
1
Almomani, Hamzeh Q.
1
Alves, Helena
1
Amoako, George Kofi
1
Anabila, Peter
1
Ardyan, Elia
1
Armstrong Soule, Catherine A.
1
Aryanto, Vincent Didiek Wiet
1
Athanasopoulou, Pinelopi
1
Attar, Razaz Waheeb
1
Ayodele, Adeola A.
1
Baeshen, Mashhour H.
1
Bala, Renu
1
Baloglu, Seyhmus
1
Bang, Nguyen
1
Baumann, Chris
1
Ben-Shaul, Michal
1
Beynon, Malcolm
1
Bidmon, Sonja
1
Billen, Peter
1
Block, Martin P.
1
Blomme, Robert J.
1
Bouranta, Nancy
1
Bressolles, Gregory
1
Brexendorf, Tim Oliver
1
Brunetti, Federico
1
Cai, Xiaomei
1
Chahal, Hardeep
1
Chang, Chun-Ming
1
Chang, Hsin-Lu
1
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Journal of retailing and consumer services
11
International journal of hospitality management
4
Exploring the rise of fandom in contemporary consumer culture
3
International journal of services and operations management : IJSOM
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing analytics : JMA
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of travel and tourism marketing
2
The journal of product & brand management
2
The service industries journal
2
Advances in hospitality and leisure
1
Artificial intelligence in marketing
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Business process management journal
1
Cruise business development : safety, product design and human capital
1
Driving innovation and business success in the digital economy
1
E-retailing challenges and opportunities in the global marketplace
1
European journal of international management : EJIM
1
European journal of marketing
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
Handbook of research on technology applications for effective customer engagement
1
IEEE transactions on engineering management : EM
1
IIMB management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business
1
International journal of business excellence : IJBEX
1
International journal of business information systems : IJBIS
1
International journal of contemporary hospitality management
1
International journal of financial engineering
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of management development : IJMD
1
International journal of nonprofit & voluntary sector marketing
1
International journal of quality and service sciences
1
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ECONIS (ZBW)
107
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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2
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
3
Mobile commerce applications service quality in enhancing customer loyalty intention : mediating role of customer satisfaction
Nurul Fazleen Mohd Zariman
;
Norshima Humaidi
;
Muhammad …
- In:
Journal of financial services marketing
28
(
2023
)
4
,
pp. 649-663
Persistent link: https://www.econbiz.de/10014479008
Saved in:
4
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
Saved in:
5
Study of e-services quality and customer loyalty : a moderated mediation model of perceived switching cost and e-satisfaction
Deepika
;
Singh, Shashank Vikram Pratap
;
Sumanjeet Singh
; …
- In:
International journal of business information systems : …
43
(
2023
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10014336896
Saved in:
6
Effect of innovation practices of banks on customer loyalty : an SEM-ANN approach
Tiwari, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
10
,
pp. 4536-4568
Persistent link: https://www.econbiz.de/10014502549
Saved in:
7
Customer engagement, dependence and loyalty : an empirical study of Chinese customers in multitouch service encounters
Chen, Xin
;
Guo, Shuojia
;
Xiong, Jie
;
Ye, Zhuxin
- In:
Technological forecasting & social change : an …
197
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468859
Saved in:
8
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
9
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
10
Can servitization enhance customer loyalty? : the roles of organizational IT, social media, and service-oriented corporate culture
Li, Gang
;
Yan, Kaining
;
Wei, Zelong
;
Cheng, T. C. E.
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10014231343
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