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accessRights:"restricted"
~subject:"Digitalisierung"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Digitalisierung
Markenführung
Social Web
6,885
Social web
6,885
Consumer behaviour
6,060
Konsumentenverhalten
6,060
Internet marketing
4,543
Online-Marketing
4,539
E-commerce
4,013
Electronic Commerce
4,003
Online retailing
3,751
Online-Handel
3,751
Internet
2,077
Relationship marketing
1,895
Beziehungsmarketing
1,894
Viral marketing
1,550
Virales Marketing
1,550
Digital platform
1,386
Digitale Plattform
1,383
Brand management
1,331
Social media
1,249
Digitization
1,130
Customer satisfaction
999
Kundenzufriedenheit
998
Electronic money
985
Elektronisches Geld
985
Advertising effects
969
Werbewirkung
969
Social network
941
Soziales Netzwerk
940
Theorie
925
Theory
925
social media
906
Advertising
891
Einzelhandel
884
Retail trade
884
Brand image
879
Markenimage
879
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874
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838
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2,441
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4
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Article in journal
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2,445
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350
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350
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137
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55
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48
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Ko, Eunju
12
Loureiro, Sandra Maria Correia
11
Parida, Vinit
11
Rita, Paulo
9
Dwivedi, Yogesh Kumar
8
Kunkel, Thilo
8
Harrigan, Paul
7
Khan, Imran
7
Veloutsou, Cleopatra
7
Filieri, Raffaele
6
Hajli, Nick
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Rahman, Zillur
6
Rana, Nripendra P.
6
Sreejesh, S.
6
Vashisht, Devika
6
Verlegh, Peeter
6
Gupta, Suraksha
5
Guzman, Francisco
5
Hollebeek, Linda D.
5
Kraus, Sascha
5
Kumar, Jitender
5
Paul, Justin
5
Ahuja, Yukti
4
Asada, Akira
4
Aslam, Wajeeha
4
Bang, Nguyen
4
Bernritter, Stefan F.
4
Bilro, Ricardo Godinho
4
Bredikhina, Nataliya
4
Cham Tat Huei
4
Chen, Huan
4
Chen, Qimei
4
Cheung, Man Lai
4
Cova, Bernard
4
Dessart, Laurence
4
El Hajjar, Samer
4
Fatma, Mobin
4
Fieseler, Christian
4
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Asian Development Bank
1
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Journal of business research : JBR
168
Technological forecasting & social change : an international journal
82
Journal of retailing and consumer services
79
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
48
The journal of brand management : an international journal
48
International journal of advertising : the review of marketing communications
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of promotion management : innovations in planning and applied research
30
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Finance research letters
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of marketing communications
26
Journal of internet commerce
21
Marketing intelligence & planning
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Telecommunications policy : the international journal of digital economy, data sciences and new media
20
Asia Pacific journal of marketing and logistics
19
Technovation : the international journal of technological innovation, entrepreneurship and technology management
19
Tourism management : research, policies, practice
18
Journal of fashion marketing and management
16
Journal of marketing
16
Journal of strategic marketing
16
Information systems research : ISR
14
The journal of services marketing
14
Electronic markets : EM ; the international journal of electronic commerce and business media
12
European journal of marketing
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of hospitality management
12
Journal of marketing analytics : JMA
12
Journal of marketing management : MM
12
Psychology & marketing
12
The journal of business & industrial marketing
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of consumer studies
11
Journal of advertising research
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
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ECONIS (ZBW)
2,445
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1
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10
of
2,445
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date (newest first)
date (oldest first)
1
Research on digital spillover effect of
internet
enterprises : an exploratory study based on grounded theory
Ren, Changman
;
Lin, Xiaoxing
- In:
Applied economics
56
(
2024
)
40
,
pp. 4776-4790
Persistent link: https://www.econbiz.de/10014560410
Saved in:
2
Consumer attitudes and purchase intentions towards
internet
celebrity self-brands : an integrated view of congruence, brand authenticity and
internet
celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
Exploring servitization and digital transformation of manufacturing enterprises : evidence from an industrial
internet
platform in China
Liu, Yi
;
Zhang, Zuopeng
;
Jasimuddin, Sajjad M.
;
Babai, …
- In:
International journal of production research
62
(
2024
)
8
,
pp. 2812-2831
Persistent link: https://www.econbiz.de/10014546494
Saved in:
4
Online tourism experiences : exploring digital and human dimensions in in-remote destination visits
Pasquinelli, Cecilia
;
Trunfio, Mariapina
;
Punziano, …
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014281018
Saved in:
5
Understanding online retail brand equity : a cross-cultural perspective
Farías, Pablo
;
Reyes, Miguel
;
Peláez, Jenny
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 420-430
Persistent link: https://www.econbiz.de/10014276917
Saved in:
6
Research trends of digital platforms : a survey of the literature from 2018 to 2021
Ha, Seungyeon
;
Park, Yujun
;
Kim, Jongpyo
;
Kim, Seongcheol
- In:
Telecommunications policy : the international journal …
47
(
2023
)
8
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014559144
Saved in:
7
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
8
Unveiling digital manipulation and persuasion in e-commerce : a systematic literature review of dark patterns and digital nudging
Singh, Vibhav
;
Vishvakarma, Niraj Kumar
;
Kumar, Vinod
- In:
Journal of internet commerce
23
(
2024
)
2
,
pp. 144-171
Persistent link: https://www.econbiz.de/10014566440
Saved in:
9
Internet
addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
Saved in:
10
Owned media or earned media? : the influence of social media types on impulse buying intention in
internet
celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
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