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accessRights:"restricted"
~subject:"Internet marketing"
~subject:"Markenimage"
~subject:"Markentreue"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Internet marketing
Markenimage
Markentreue
Customer retention
218
Kundenbindung
218
Beziehungsmarketing
157
Relationship marketing
157
Consumer behaviour
144
Konsumentenverhalten
144
Customer satisfaction
97
Kundenzufriedenheit
97
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52
Dienstleistungsqualität
51
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42
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42
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33
customer loyalty
31
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23
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11
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6
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Confente, Ilenia
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1
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1
Ahn, Jiseon
1
Akbar, Muhammad Imad Ud Din
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ezenwafor, Ebuka Christian
1
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1
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International journal of hospitality management
4
Journal of retailing and consumer services
4
Exploring the rise of fandom in contemporary consumer culture
3
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
The journal of product & brand management
2
Artificial intelligence in marketing
1
Cruise business development : safety, product design and human capital
1
Driving innovation and business success in the digital economy
1
E-retailing challenges and opportunities in the global marketplace
1
European journal of international management : EJIM
1
Handbook of research on technology applications for effective customer engagement
1
Information systems and e-business management : ISeB
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of financial engineering
1
International journal of nonprofit & voluntary sector marketing
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing communications
1
Journal of marketing theory and practice
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing theory
1
Services marketing cases in emerging markets : an asian perspective
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ECONIS (ZBW)
55
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima
;
Misra, Richa
;
Gupta, Rahul
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
Saved in:
3
Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
Saved in:
4
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
5
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
6
Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
Saved in:
7
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
8
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
9
Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis
;
Ebrahimi, Pejman
- In:
European journal of international management : EJIM
16
(
2021
)
3
,
pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
Saved in:
10
Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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