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accessRights:"restricted"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Kundentreue"
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Kundenbindung
210
Customer retention
209
Beziehungsmarketing
160
Relationship marketing
159
Consumer behaviour
149
Konsumentenverhalten
149
Customer satisfaction
100
Kundenzufriedenheit
100
Customer loyalty
56
Dienstleistungsqualität
51
Service quality
51
Brand management
49
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49
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34
Markenimage
34
customer loyalty
32
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29
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29
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27
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27
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26
Markentreue
25
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20
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20
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20
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20
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15
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14
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12
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Chang, Chun-Ming
2
Confente, Ilenia
2
Driesener, Carl
2
Fritz, Gerald
2
Fröhling, Renée
2
Meier, Beat
2
Molinillo, Sebastian
2
Mortimer, Gary
2
Nauen, Anna
2
Nazeri, Ali
2
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Akbar, Muhammad Imad Ud Din
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Aksoy, Lerzan
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Al-Husan, Faten Baddar
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AlHussan, Fawaz Baddar
1
Aldaihani, Faraj Mazyed Faraj
1
Ali, Noor Azman Bin
1
Almomani, Hamzeh Q.
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10
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Journal of retailing and consumer services
19
Research
10
SpringerLink / Bücher
8
Journal of business research : JBR
6
International journal of hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Journal of marketing analytics : JMA
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The service industries journal
4
Forum Marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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International journal of contemporary hospitality management
3
Psychology & marketing
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Springer eBook Collection
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Applied Marketing Science / Angewandte Marketingforschung
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Asia Pacific journal of marketing and logistics
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BestMasters
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Forschungsgruppe Konsum und Verhalten
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of nonprofit & voluntary sector marketing
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
Journal of African business
2
Journal of Indian business research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel and tourism marketing
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Kundenmanagement & Electronic Commerce
2
Services marketing quarterly
2
The international journal of bank marketing : IJBM
2
The journal of product & brand management
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
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ECONIS (ZBW)
212
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
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2
The influence of social presence on customer loyalty in emerging market retail industry : the mediating role of trust
Yeboah, Asiamah
;
Afrifa-Yamoah, Ebenezer
- In:
Journal of African business
25
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014513768
Saved in:
3
A meta-model of customer brand loyalty and its antecedents
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550337
Saved in:
4
Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Journal of vacation marketing
30
(
2024
)
2
,
pp. 311-326
Persistent link: https://www.econbiz.de/10014631946
Saved in:
5
An impetus for the research paradigm of corporate citizenship and customer loyalty : imprints from scale construction
Gulati, Twinkle
;
Shankar, Siddharatha
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 581-598
Persistent link: https://www.econbiz.de/10014486763
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6
Employee and customer loyalty : two targets, one endeavor?
Pelaez M, Sergio
;
Roman Calderon, Juan Pablo
- In:
Personnel review
53
(
2024
)
4
,
pp. 918-928
Persistent link: https://www.econbiz.de/10015046795
Saved in:
7
Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad
;
Bhat, Mushtaq Ahmad
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
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8
A matter of fit? : service configurations for customer loyalty
Han, Zhaojun
;
Yee, Rachel W. Y.
;
Yeung, Andy C. L.
- In:
International journal of production economics
275
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10015051984
Saved in:
9
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
Saved in:
10
An empirical analysis of the dimension of loyalty to determine customer retention for E-Commerce
Dwivedi, Sunita
- In:
Journal of creating value
9
(
2023
)
1
,
pp. 63-80
Persistent link: https://www.econbiz.de/10014581528
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