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isPartOf:"11 Fallstudien von Handelsunternehmen"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Markenführung"
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Search: subject_exact:"Bekleidungshandel"
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Markenführung
Textile distribution
59
Textilhandel
59
Consumer behaviour
48
Konsumentenverhalten
48
Fashion
45
Mode
45
Einzelhandel
23
Retail trade
23
Online retailing
15
Online-Handel
15
Bekleidungsindustrie
14
Clothing industry
14
Brand management
13
Beziehungsmarketing
10
Relationship marketing
10
Bekleidung
7
Clothing
7
Dienstleistungsqualität
7
Service quality
7
Social Web
6
Social web
6
Customer satisfaction
5
Distribution channel
5
E-commerce
5
Electronic Commerce
5
Fashion retailing
5
Kundenzufriedenheit
5
Ladengestaltung
5
Luxury goods
5
Luxusgüter
5
Store design
5
Vertriebsweg
5
Fashion retail
4
Internet marketing
4
Nachhaltigkeit
4
Online-Marketing
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Sustainability
4
Apparel retailing
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Brand
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Aslam, Usman
2
Arrigo, Elisa
1
Bai, Huifeng
1
Bockholdt, Katrin
1
Brettel, Malte
1
Davis, Leon
1
El Hajjar, Samer
1
Hart, Cathryn A.
1
He, Weijing
1
Joo, Bo Ra
1
Kemper, Jan
1
Kim, Youn-Kyung
1
Liljander, Veronica
1
McColl, Julie
1
Moore, Christopher M
1
Park, Hyejune
1
Parker, Christopher J.
1
Polsa, Pia
1
Riel, Allard C. R. van
1
Rudkowski, Janice
1
Sainy, Romi
1
Shi, Jin
1
Sina, Ahmad Saquib
1
Sinha, Priyank
1
Song, Sanga
1
Whang, Claire Haesung
1
Wu, Juanjuan
1
Xue, Liangchao
1
Yoo, Jinyoung Jinnie
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11 Fallstudien von Handelsunternehmen
International journal of retail and distribution management
Journal of retailing and consumer services
Journal of fashion marketing and management
10
SpringerLink / Bücher
3
European retail research
2
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
2
IMADI.net-Projektbericht
2
Innovatives Markenmanagement
2
Journal of business research : JBR
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Berichte aus der Betriebswirtschaft
1
Cogent business & management
1
Competitiveness review : CR
1
Contemporary case studies on fashion production, marketing and operations
1
Country of origin effect : looking back and moving forward
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enterprise & society : the international journal of business history
1
Entrepreneurial business and economics review : EBER
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
International journal of business and globalisation : IJBG
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of economic research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of islamic marketing and branding
1
International journal of production economics
1
International journal of retail & distribution management
1
International marketing review
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of economic development
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of risk and financial management : JRFM
1
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ECONIS (ZBW)
13
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1
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13
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date (newest first)
date (oldest first)
1
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
2
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
3
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
4
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
5
Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis : a qualitative study
El Hajjar, Samer
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261153
Saved in:
6
How augmented reality can enhance fashion retail : a UX design perspective
Xue, Liangchao
;
Parker, Christopher J.
;
Hart, Cathryn A.
- In:
International journal of retail and distribution management
51
(
2023
)
1
,
pp. 59-80
Persistent link: https://www.econbiz.de/10013552683
Saved in:
7
Parenting advantages of emerging market multinationals (EMNCs) in luxury fashion retailing
Bai, Huifeng
;
He, Weijing
;
Shi, Jin
;
McColl, Julie
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012798298
Saved in:
8
Personalizing 3D virtual fashion stores : an action research approach to modularity development
Wu, Juanjuan
;
Joo, Bo Ra
;
Sina, Ahmad Saquib
;
Song, Sanga
; …
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013398009
Saved in:
9
How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Sinha, Priyank
;
Sainy, Romi
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012648899
Saved in:
10
Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
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