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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
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Print advertising
33
Printwerbung
33
Advertising effects
18
Werbewirkung
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Advertising
10
Werbung
10
Consumer behaviour
6
Konsumentenverhalten
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Internet marketing
5
Online-Marketing
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USA
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Brand image
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advertising
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32
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Landgrebe, Klaus Peter
3
Meurs, Frank van
2
Mulken, Margot van
2
Andersen, Kelly
1
Anselmsson, Johan
1
Beerli-Palacio, Asunción
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Benmamoun, Mamoun
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Bergen, Geertje van
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Bone, Paula Fitzgerald
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Chun, Wootae
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Dejong, Penelope F.
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Dudzik, Thade
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Enschot, Renske van
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Gerritsen, Marinel
1
Ghanem, Salma
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Gram, Malene
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Gröppel-Klein, Andrea
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Hansen, Flemming
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Heiser, Robert S.
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Heuvel, Jauke van den
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Hingorani, Anurag G.
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Hoeken, Hans
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Hooft Comajuncosas, Andreu van
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Hornikx, Jos
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Janssen, Anne
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Jung, Jae Min
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Kalliny, Morris
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Kim, Hye-yŏng
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Kim, Youn-kyung
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Korzilius, Hubert
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Lee, Jaejin
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Lees, Gavin
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Leonidou, Constantinos N.
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Leonidou, Leonidas C.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of global marketing
Journal of marketing communications
Journal of promotion management : JPM
Marketing letters : a journal of research in marketing
Spiegel-Verlagsreihe Fach & Wissen
Journal of advertising research
18
International journal of advertising : the quarterly review of marketing communications
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
The journal of media economics
10
Journal of international consumer marketing
8
European journal of marketing : EJM
7
Journal of marketing research : JMR
6
SpringerLink / Bücher
5
History of retailing and consumption
4
Journal of media business studies
4
NBER Working Paper
4
NBER working paper series
4
Services marketing quarterly
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
4
Working paper / National Bureau of Economic Research, Inc.
4
ZEW discussion papers
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
International marketing review
3
JMM : the international journal on media management
3
Journal of business & economics research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Konsum und Verhalten
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
The journal of industrial economics
3
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ECONIS (ZBW)
34
USB Cologne (EcoSocSci)
1
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1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
3
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
4
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
5
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
6
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
7
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
8
An investigation of the success of targeting newspapers and efficiency of advertising in Ireland
Winchester, Maxwell
;
Lees, Gavin
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 620-636
Persistent link: https://www.econbiz.de/10011631924
Saved in:
9
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
10
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
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