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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Celebrity-Werbung"
~subject:"Marketingmanagement"
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Celebrity-Werbung
Marketingmanagement
Advertising
91
Werbung
91
Advertising effects
61
Werbewirkung
61
Consumer behaviour
52
Konsumentenverhalten
52
Internet marketing
35
Online-Marketing
35
Social Web
21
Social web
21
advertising
17
Brand management
13
Markenführung
13
social media
8
Brand image
7
Markenimage
7
Theorie
7
Theory
7
Viral marketing
7
Virales Marketing
7
Celebrity endorsement
6
Emotion
6
Brand
5
Markenartikel
5
Marketing
5
Marketing management
5
Sponsoring
5
Sponsorship
5
USA
5
United States
5
Industrie
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Public relations
4
Sales promotion
4
Verkaufsförderung
4
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11
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Abbasi, Amir Zaib
1
Aileni, Vidyadhar Reddy
1
Banerjee, Neelotpaul
1
Boeck, Harold
1
Chan, Kara
1
Chenavaz, Régis
1
Clarke, Irvine
1
Clarke, Theresa B.
1
Ding Hooi Ting
1
Escobar, Octavio
1
Fan, Fei
1
Hazari, Sunil
1
Hussain, Ali
1
Ju, Ilwoo
1
Lavuri, Rambabu
1
Lee, Hyunmin
1
McMahan, Carolynn
1
Park, Jae Hee
1
Rehman, Umair
1
Robinot, Elisabeth
1
Rousset, Xavier
1
Sethna, Beheruz N.
1
Sherrick, Brett
1
Singh, Ramendra Pratap
1
Srivastava, R. K.
1
Trespeuch, Léo
1
Zwerin, Amanda
1
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Applied economics
Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
17
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
12
Journal of advertising research
12
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
9
Journal of business research : JBR
8
Journal of Islamic marketing : JIMA
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of marketing
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
SpringerLink / Bücher
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : MM
5
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing research : JMR
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Vision : the journal of business perspective
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
European research studies
3
Global business review
3
International journal of technology marketing : IJTMkt
3
International review on public and non-profit marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
11
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1
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
2
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
3
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
4
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
5
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
6
TV Advertisements : assessing the moderating effect of children's pester power on parents purchase decision
Lavuri, Rambabu
;
Aileni, Vidyadhar Reddy
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 625-649
Persistent link: https://www.econbiz.de/10013277289
Saved in:
7
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
8
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
9
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
Saved in:
10
Traditional and emerging integrated marketing communication touchpoints used in Effie Award-winning promotional campaigns
Zwerin, Amanda
;
Clarke, Theresa B.
;
Clarke, Irvine
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10012179116
Saved in:
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