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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Marketingmanagement
Social Web
Advertising
89
Werbung
89
Advertising effects
59
Werbewirkung
59
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
34
Online-Marketing
34
Social web
20
advertising
16
Brand management
12
Markenführung
12
social media
8
Theorie
7
Theory
7
Viral marketing
7
Virales Marketing
7
Brand image
6
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
6
Markenimage
6
Marketing
5
Marketing management
5
Sponsoring
5
Sponsorship
5
USA
5
United States
5
Brand
4
Industrie
4
Markenartikel
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Public relations
4
Sales promotion
4
Verkaufsförderung
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Abbasi, Amir Zaib
1
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Bang Nguyen Viet
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1
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1
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1
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Applied economics
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
25
International journal of internet marketing and advertising : IJIMA
23
Journal of business research : JBR
19
Journal of advertising research
16
Journal of retailing and consumer services
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising : official publication of the American Academy of Advertising
12
European journal of marketing : EJM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Psychology & marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Journal of marketing
9
Journal of current issues and research in advertising
8
Journal of promotion management : JPM
8
Journal of Islamic marketing : JIMA
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Research
7
SpringerLink / Bücher
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
International journal of technology marketing : IJTMkt
6
Journal of advertising
6
Journal of global marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Springer eBook Collection
6
The marketing review
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Corporate communications : an international journal
5
European Advertising Academy
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Advances in advertising research
4
CESifo working papers
4
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ECONIS (ZBW)
23
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
5
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
6
Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
Saved in:
7
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
8
Exploring the effects of media format and disclosure of native twitter ads on consumer evaluations and decision-making
Pierre, Louvins
;
Oeldorf-Hirsch, Anne
;
Yang, Yukyung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 607-643
Persistent link: https://www.econbiz.de/10014287726
Saved in:
9
Social media influencer promoted sustainable fashion : effects of sponsorship and benefit association
Kapoor, Payal S.
;
Tagore, Abhinav
;
Dua, Sahil
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 461-490
Persistent link: https://www.econbiz.de/10013550368
Saved in:
10
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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