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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Virales Marketing"
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Marketingmanagement
Virales Marketing
Advertising
89
Werbung
89
Advertising effects
59
Werbewirkung
59
Consumer behaviour
50
Konsumentenverhalten
50
Internet marketing
34
Online-Marketing
34
Social Web
20
Social web
20
advertising
16
Brand management
12
Markenführung
12
social media
8
Theorie
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Theory
7
Viral marketing
7
Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Marketing
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Marketing management
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Markenartikel
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Mobile Marketing
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Applied economics
Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
19
International journal of advertising : the review of marketing communications
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of advertising research
13
Journal of retailing and consumer services
12
Journal of business research : JBR
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
9
International journal of internet marketing and advertising : IJIMA
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of Islamic marketing : JIMA
7
Journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Asia Pacific journal of marketing and logistics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of promotion management : JPM
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Psychology & marketing
5
SpringerLink / Bücher
5
International journal of economic issues : IJEI
4
International journal of technology marketing : IJTMkt
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of marketing research : JMR
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Australasian marketing journal
3
Corporate communications : an international journal
3
Economics and business review
3
Electronic commerce research
3
European Advertising Academy
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ECONIS (ZBW)
12
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1
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
2
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
5
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
6
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
7
Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts
Ju, Ilwoo
;
Lee, Hyunmin
;
Sherrick, Brett
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1107-1128
Persistent link: https://www.econbiz.de/10013357218
Saved in:
8
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
9
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
10
Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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