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isPartOf:"Applied economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising effects"
~subject:"Internet marketing"
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Advertising effects
Internet marketing
Werbung
110
Advertising
107
Werbewirkung
56
Online-Marketing
42
Consumer behaviour
39
Konsumentenverhalten
39
advertising
37
Game theory
18
Spieltheorie
18
Theorie
18
Theory
18
Search engine
13
Suchmaschine
13
game theory
13
Auction theory
11
Auktionstheorie
11
Experiment
10
Wettbewerb
10
Competition
9
Marketing management
8
Marketingmanagement
8
Preismanagement
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Pricing strategy
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online advertising
8
targeting
8
Brand
7
Markenartikel
7
search advertising
7
Brand management
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Markenführung
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Viral marketing
6
Virales Marketing
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field experiments
6
Causality analysis
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Feldforschung
5
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62
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Sayedi, Amin
5
Jerath, Kinshuk
3
Lu, Shijie
3
Schweidel, David A.
3
Chung, Doug J.
2
Hill, Shawndra
2
Johnson, Garrett A.
2
Sahni, Navdeep S.
2
Shin, Woochoel
2
Yang, Sha
2
Amaldoss, Wilfred
1
Aral, Sinan
1
Baghaie, Marjan
1
Benjamin, Samuel Jebaraj
1
Berman, Ron
1
Bhargava, Neha
1
Biswas, Pallab Kumar
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Capps, Oral
1
Cardon, James H.
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
Chen, Xinlei
1
Cheng, Zhang
1
Cherian, Mathew
1
Chintagunta, Pradeep K.
1
Choi, W. Jason
1
Depken, Craig A.
1
Desai, Preyas S.
1
Ding, Min
1
Du, Shaoyin
1
Dukes, Anthony
1
Esteves, Rosa-Branca
1
Fischer, Marc
1
Fossen, Beth L.
1
Foutz, Natasha Zhang
1
Gardete, Pedro M.
1
Geylani, Tansev
1
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Applied economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of advertising : the review of marketing communications
174
International journal of advertising : the quarterly review of marketing communications
131
Journal of business research : JBR
116
Journal of marketing communications
112
Journal of advertising : official publication of the American Academy of Advertising
107
Journal of advertising research
104
Journal of promotion management : innovations in planning and applied research
59
Journal of promotion management : JPM
56
International journal of internet marketing and advertising : IJIMA
54
Psychology & marketing
43
Journal of retailing and consumer services
37
Journal of current issues and research in advertising : JCIRA
36
European journal of marketing : EJM
34
Health marketing quarterly
33
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of advertising
29
Journal of current issues and research in advertising
28
Journal of marketing research : JMR
26
Young consumers : insight and ideas for responsible marketers
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of marketing
25
Journal of global marketing
23
Marketing letters : a journal of research in marketing
23
Journal of international consumer marketing
21
European journal of operational research : EJOR
20
Asia Pacific journal of marketing and logistics
19
SpringerLink / Bücher
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of marketing research
17
NBER working paper series
17
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of business ethics : JOBE
15
Marketing : ZFP ; journal of research and management
15
Australasian marketing journal
13
International journal of hospitality management
13
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ECONIS (ZBW)
62
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1
Social media sentiments and firm value
Benjamin, Samuel Jebaraj
;
Biswas, Pallab Kumar
; …
- In:
Applied economics
54
(
2022
)
26
,
pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
Saved in:
2
Informational and noninformational advertising content
Tsai, Yi-Lin
;
Honka, Elisabeth
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1030-1058
Persistent link: https://www.econbiz.de/10012796138
Saved in:
3
Targeted advertising and consumer inference
Shin, Jiwoong
;
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 900-922
Persistent link: https://www.econbiz.de/10012668063
Saved in:
4
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
5
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
6
A dynamic model of optimal retargeting
Villas-Boas, J. Miguel
;
Yao, Yunfei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 428-458
Persistent link: https://www.econbiz.de/10012593999
Saved in:
7
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
8
How and when to use the political cycle to identify advertising effects
Moshary, Sarah
;
Shapiro, Bradley T.
;
Song, Jihong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012504956
Saved in:
9
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
10
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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