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isPartOf:"Applied economics letters"
~isPartOf:"Department of Economics working paper"
~isPartOf:"International Journal of Financial Studies : open access journal"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Brand management"
~subject:"Fußball"
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Applied economics letters
Department of Economics working paper
International Journal of Financial Studies : open access journal
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
24
International journal of sport finance
9
Sport management review
9
International journal of sport management and marketing : IJSMM
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Applied economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Consumer brand relationships : meaning, measuring, managing
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1
The impact of weather on betting outcomes and market behaviour in the NCAA football totals market
Salaga, Steven
;
Howley, William
- In:
Applied economics letters
31
(
2024
)
8
,
pp. 779-782
Persistent link: https://www.econbiz.de/10014557867
Saved in:
2
Changes in voter bias in the associated press college football poll
Coleman, B. J.
;
Gallo, Andres
;
Mason, Paul M.
; …
- In:
Applied economics letters
31
(
2024
)
11
,
pp. 1045-1048
Persistent link: https://www.econbiz.de/10014558366
Saved in:
3
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
4
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
5
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
6
Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael
;
Fink, Janet
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
Saved in:
7
A study of satellite fans' existing team Identification and attitudes toward a new, local franchise : a case study of UK-Based National Football fans
Monaghan, Daniel
;
League, Daniel Read
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10013532052
Saved in:
8
It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry
;
Naraine, Michael L.
;
Bakhsh, Jordan
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
Saved in:
9
Applying the customer-centric model to the investigation of brand communities of professional sports teams
Toder Alon, Anat
;
Schuv-Ami, Avichai
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
3
,
pp. 220-234
Persistent link: https://www.econbiz.de/10012667339
Saved in:
10
The cost of losing a National Football League franchise : evidence from hotel occupancy data
Stephenson, E. Frank
- In:
Applied economics letters
28
(
2021
)
18
,
pp. 1558-1561
Persistent link: https://www.econbiz.de/10012626625
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