//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Global marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
48
International marketing
47
Brand management
23
Markenführung
23
Brand image
15
Markenimage
15
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
10
Marketingmanagement
10
Brand
7
Markenartikel
7
Internal branding
6
Globalisierung
5
Globalization
5
Absatz
4
Cross-cultural management
4
Cultural identity
4
Interkulturelles Management
4
Kulturelle Identität
4
Ausland
3
Brand extension
3
Export
3
KMU
3
Markentransfer
3
SME
3
Welt
3
World
3
Brand commitment
2
Brand orientation
2
China
2
Developing countries
2
Emerging economies
2
Employees
2
Entwicklungsländer
2
Erfolgsfaktor
2
Firm performance
2
India
2
Indien
2
Indische Union
2
more ...
less ...
Online availability
All
Undetermined
15
Free
1
Type of publication
All
Article
38
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
13
Book section
13
Reprint
12
Arbeitspapier
8
Graue Literatur
8
Non-commercial literature
8
Working Paper
8
Case study
1
Fallstudie
1
Konferenzschrift
1
more ...
less ...
Language
All
English
45
German
3
Author
All
Kreutzer, Ralf T.
5
Douglas, Susan P.
3
Craig, C. S.
2
Segler, Kay G.
2
Agnoli, Lara
1
Altshuler, Liliya
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Banerjee, Saikat
1
Barros-Arrieta, David
1
Batt, Verena
1
Baumgarth, Carsten
1
Begalli, Diego
1
Bellmann, Robert
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Borges, Adilson
1
Brengman, Malaika
1
Bruhn, Manfred
1
Buckley, Peter J.
1
Burmann, Christoph
1
Cao, Wen
1
Capitello, Roberta
1
Cavusgil, S. Tamer
1
Choi, Sunmee
1
Czinkota, Michael R.
1
Dalmoro, Marlon
1
Davari, Arezoo
1
Feng, Yan
1
Förster, Friedrich
1
García-Cali, Ernesto
1
Ghose, Sanjoy
1
Giovanis, Apostolos N.
1
Grohs, Reinhard
1
Hassouneh, Diana
1
Heiman, Amir
1
Henseler, Jörg
1
Hirvonen, Saku
1
Hofer, Katharina
1
Holzer, Matthias
1
more ...
less ...
Institution
All
International Conference on International Marketing: Emerging Strategic Frontiers <1986, Singapur>
1
Published in...
All
Arbeitspapier / Institut für Marketing, Universität Mannheim
International marketing ; Vol. 1
The journal of brand management : an international journal
International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
103
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Europäische Hochschulschriften / 5
35
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
International marketing ; Vol. 2
12
more ...
less ...
Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
48
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
3
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
The external effect of international tourism on brand equity development process of multinational firms (MNFs)
Feng, Yan
;
Cao, Wen
;
Shin, Geon-Cheol
;
Yoon, Yeujun
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 578-595
Persistent link: https://www.econbiz.de/10012792862
Saved in:
6
Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
7
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
8
Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
9
"Brands that do Good" : (11th global brand conference), University of Bradford School of Management
Roper, Stuart
;
Lim, Ming
;
Iglesias, Oriol
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011874894
Saved in:
10
Determinants of brand performance : the role of internal branding
Iyer, Pramod
;
Davari, Arezoo
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 202-216
Persistent link: https://www.econbiz.de/10011884919
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->