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isPartOf:"Client centricity : relationship management in banking"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Consumer behaviour"
~subject:"Database marketing"
~subject:"Einzelhandel"
~subject:"Structural equation model"
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Consumer behaviour
Database marketing
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Kundenbindung
27
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18
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18
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12
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10
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8
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Client centricity : relationship management in banking
European journal of marketing : EJM
Gabler Edition Wissenschaft
Journal of retailing and consumer services
25
SpringerLink / Bücher
14
Journal of business research : JBR
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Asia Pacific journal of marketing and logistics
6
International journal of contemporary hospitality management
6
Journal of marketing theory and practice
6
Cogent business & management
5
International journal of hospitality management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
The journal of services marketing
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Journal of Asian finance, economics and business : JAFEB
4
Journal of marketing analytics : JMA
4
Journal of the Academy of Marketing Science
4
Journal of travel and tourism marketing
4
Psychology & marketing
4
The journal of applied business research
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Wirtschaftswissenschaft
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Australasian marketing journal
3
Basler Schriften zum Marketing
3
Hamburger Schriften zur Marketingforschung
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of economic research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of hospitality marketing & management
3
Journal of management research
3
Journal of marketing research : JMR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Kundenmanagement & Electronic Commerce
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Services marketing quarterly
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Springer eBook Collection / Business and Economics
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The journal of product & brand management
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The service industries journal
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Tourism management : research, policies, practice
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Benchmarking : an international journal
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ECONIS (ZBW)
13
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1
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
2
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
3
The moderating effects of need for cognition on drivers of customer loyalty
Hansen, Håvard
;
Samuelsen, Bendik M.
;
Sallis, James E.
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1157-1176
Persistent link: https://www.econbiz.de/10009786600
Saved in:
4
Extending the prevalent consumer loyalty modelling : the role of habit strength
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Brunsø, Karen
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10009718525
Saved in:
5
The effect of corporate associations on consumer behaviour
Pérez, Andrea
;
Salmones, María del Mar García de los
; …
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10009718536
Saved in:
6
Cross Buying Extended in Multi Partner Bonusprogrammen : eine kritische Analyse
Papenhoff, Heike
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003772599
Saved in:
7
Kundenbindung im beratungsintensiven Einzelhandel : eine empirische Untersuchung unter besonderer Berücksichtigung von Konsumentenheterogenität
Martin, Isabel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003801746
Saved in:
8
Konsumentenvertrauen : Messung, Determinanten und Konsequenzen
Neumann, Marcus M.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438981
Saved in:
9
Käuferverhalten bei legalen Musikdownloads : Auswahlverhalten, Qualitätsbeurteilung und Kundenbindung
Schwenkert, Ferdinand Emanuel
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003354638
Saved in:
10
Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten
Vogel, Verena
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515590
Saved in:
1
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