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isPartOf:"Client centricity : relationship management in banking"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of services marketing"
~subject:"Cognition"
~subject:"Consumer behaviour"
~subject:"Database marketing"
~subject:"Dienstleistungsqualität"
~subject:"Kundenbindung"
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Dienstleistungsqualität
Kundenbindung
Customer retention
13
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9
Beziehungsmarketing
8
Customer satisfaction
8
Kundenzufriedenheit
8
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8
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4
Loyalty
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Service quality
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Terres, Mellina da Silva
1
Tudoran, Ana Alina
1
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Client centricity : relationship management in banking
European journal of marketing : EJM
The journal of services marketing
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
Journal of business research : JBR
18
Research
16
Springer eBook Collection
13
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
Schriftenreihe Schwerpunkt Marketing
10
Psychology & marketing
9
Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Gabler Research
8
The service industries journal
8
Harvard business review : HBR
7
How to succeed in the digital age : strategies from 17 top managers
7
Journal of consumer behaviour : an international research review
7
Schriften zum innovativen Marketing
7
Wirtschaftswissenschaft
7
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
Asia Pacific journal of marketing and logistics
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
6
Kundenmanagement & Electronic Commerce
6
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
6
Schriftenreihe Studien zum Konsumentenverhalten
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Berichte aus der Betriebswirtschaft
5
Cogent business & management
5
Exploring the rise of fandom in contemporary consumer culture
5
Innovatives Markenmanagement
5
International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Reihe: Marketing : MAR
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
13
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1
Retrospective: why do customers switch? : the dynamics of satisfaction versus loyalty
Mittal, Banwari
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 569-575
Persistent link: https://www.econbiz.de/10011634990
Saved in:
2
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
3
Measuring the success of customer loyalty activities
Rese, Mario
;
Wulfhorst, Valerie
- In:
Client centricity : relationship management in banking
,
(pp. 91-111)
.
2015
Persistent link: https://www.econbiz.de/10010530631
Saved in:
4
Is persuasion an art or a learnable skill?
Frey, Dieter
;
Graupmann, Verena
- In:
Client centricity : relationship management in banking
,
(pp. 43-72)
.
2015
Persistent link: https://www.econbiz.de/10010530635
Saved in:
5
Antecedents of the client's trust in low- versus high-consequence decisions
Terres, Mellina da Silva
;
Santos, Christiane Pizzutti dos
; …
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010531133
Saved in:
6
Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The journal of services marketing
29
(
2015
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10010531150
Saved in:
7
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
8
The moderating effect of normative commitment on the service quality-customer retention relationship
Fullerton, Gordon
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 657-673
Persistent link: https://www.econbiz.de/10010371627
Saved in:
9
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
10
Investigating the impact of resource capabilities on customer loyalty : a structural equation approach for the UK hotels using online ratings
Ramanathan, Usha
;
Ramanathan, Ramakrishnan
- In:
The journal of services marketing
27
(
2013
)
5
,
pp. 404-415
Persistent link: https://www.econbiz.de/10010127928
Saved in:
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