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isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"United States"
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Search: subject_exact:"Online marketing"
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United States
Internet marketing
139
Online-Marketing
139
Consumer behaviour
70
Konsumentenverhalten
70
Social Web
61
Social web
61
E-commerce
47
Electronic Commerce
47
Beziehungsmarketing
44
Relationship marketing
44
Online retailing
36
Online-Handel
36
Viral marketing
21
Virales Marketing
21
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20
Brand management
17
Markenführung
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Confidence
16
Internet
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Vertrauen
16
Einzelhandel
14
Retail trade
14
Social Media
14
Advertising effects
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Werbewirkung
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Customer satisfaction
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Kundenzufriedenheit
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social media
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Kundenintegration
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Marketingmanagement
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Customer engagement : contemporary issues and challenges
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of electronic marketing and retailing : IJEMR
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
Critical explorations
2
Crowdfunding : the corporate era
2
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ECONIS (ZBW)
16
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16
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1
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
2
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
3
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
Saved in:
4
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
5
Special issue on Smart Mobile Media Services (SMMS)
Duane, Aidan M.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009580692
Saved in:
6
Creating competitive markets for small businesses with new media and e-business strategy
Kung, Mabel T.
;
Zhang, Yi
- In:
International journal of e-business research : an …
7
(
2011
)
4
,
pp. 31-49
Persistent link: https://www.econbiz.de/10009405740
Saved in:
7
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
8
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
9
Leisure, wine and the internet : exploring the factors that impact the purchase of wine online
Sheridan, Michael J.
;
Cazier, Joseph A.
;
May, Douglas B.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
3
,
pp. 284-297
Persistent link: https://www.econbiz.de/10003801578
Saved in:
10
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
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