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isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Brand image"
~subject:"Werbewirkung"
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Brand image
Werbewirkung
Internet marketing
93
Online-Marketing
93
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
37
Social web
37
E-commerce
33
Electronic Commerce
33
Beziehungsmarketing
32
Relationship marketing
32
Online retailing
27
Online-Handel
27
Viral marketing
18
Virales Marketing
18
Confidence
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
Brand management
12
Markenführung
12
USA
12
Website
12
social media
12
United States
11
Advertising effects
10
Customer integration
10
Kundenintegration
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
8
Internet
8
Markentreue
8
Markenimage
7
e-commerce
7
India
6
Indien
6
trust
6
Advertising
5
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Al-Adwan, Ahmad Samed
1
Arroyo, Pilar
1
Barbosa, Belem
1
Becerra, Enrique P.
1
Carrete-Lucero, Lorena de la Paz
1
Castillo, Gricel
1
Chauhan, Sandeep
1
Cho, Yong Suk
1
Coyle, James R.
1
Deshmukh, Siddharth
1
Donthu, Naveen
1
Drossos, Dimitris
1
Ferreira, Fátima
1
Gautam, Vikas
1
Guillory, Monica D.
1
Gupta, Nimit
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
Kishore, Amit
1
Lee, Sang Yeal
1
Lekakos, George
1
Lightfoot, Elizabeth
1
Lohtia, Ritu
1
Manna, Reshmi
1
Mathur, Manisha
1
Moschis, George P.
1
Murugan, Nithya
1
Neace, William
1
Ningthoujam, Sombala
1
Platt, Glenn J.
1
Rakrachakarn, Pakakorn
1
Sharif, Khurram
1
Smith, Ted
1
Topuz, Yusuf Volkan
1
Trivedi, Jay P.
1
Utkarsh
1
Voulgari, Stamatoula
1
Çelik, Süleyman
1
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Customer engagement : contemporary issues and challenges
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
92
International journal of advertising : the review of marketing communications
80
International journal of internet marketing and advertising : IJIMA
70
Journal of marketing communications
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Journal of retailing and consumer services
48
Journal of promotion management : innovations in planning and applied research
46
International journal of advertising : the quarterly review of marketing communications
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
The journal of product & brand management
33
Journal of promotion management : JPM
27
The journal of brand management : an international journal
26
Journal of marketing research : JMR
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Psychology & marketing
21
Cogent business & management
20
Information systems research : ISR
19
International journal of electronic commerce : IJEC
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Journal of internet commerce
18
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing research
15
European journal of marketing : EJM
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of technology marketing : IJTMkt
14
Journal of current issues and research in advertising
14
Journal of electronic commerce research : JECR
14
Electronic commerce research
13
Quantitative marketing and economics : QME
13
Asia Pacific journal of marketing and logistics
12
Journal of marketing management : MM
12
Young consumers : insight and ideas for responsible marketers
12
International journal of consumer studies
11
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ECONIS (ZBW)
17
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1
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
2
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
3
The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
4
Building customer engagement and brand loyalty through online social media : an exploratory study
Ningthoujam, Sombala
;
Manna, Reshmi
;
Gautam, Vikas
; …
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012227519
Saved in:
5
The impact of social media on consumer awareness towards buying copy brand
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10012227536
Saved in:
6
Wooing the consumer in a six-second commercial! : measuring the efficacy of bumper advertisements on YouTube
Trivedi, Jay P.
;
Deshmukh, Siddharth
;
Kishore, Amit
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 307-322
Persistent link: https://www.econbiz.de/10012251139
Saved in:
7
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
8
Building brand advocacy on social media to improve brand equity
Mathur, Manisha
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012037002
Saved in:
9
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
10
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
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