//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Customer engagement : contemporary issues and challenges"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Online retailing"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online retailing
Werbewirkung
Internet marketing
93
Online-Marketing
93
Consumer behaviour
48
Konsumentenverhalten
48
Social Web
37
Social web
37
E-commerce
33
Electronic Commerce
33
Beziehungsmarketing
32
Relationship marketing
32
Online-Handel
27
Viral marketing
18
Virales Marketing
18
Confidence
14
Vertrauen
14
Einzelhandel
13
Retail trade
13
Brand management
12
Markenführung
12
USA
12
Website
12
social media
12
United States
11
Advertising effects
10
Customer integration
10
Kundenintegration
10
Customer satisfaction
9
Kundenzufriedenheit
9
Brand loyalty
8
Internet
8
Markentreue
8
Brand image
7
Markenimage
7
e-commerce
7
India
6
Indien
6
trust
6
Advertising
5
more ...
less ...
Online availability
All
Undetermined
14
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
37
Aufsatz in Zeitschrift
37
Language
All
English
37
Author
All
Abou-Elgheit, Emad
1
Acharyulu, G. V. R. K.
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Amatulli, Cesare
1
Amritesh
1
Aslam, Faheem
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bertoncelj, Andrej
1
Cazier, Joseph A.
1
Chen, Alex Fei-long
1
Cheng, Julian Ming Sung
1
Cho, Yong Suk
1
Colella, Giuseppe
1
Constantinides, Efthymios
1
Coyle, James R.
1
Deshmukh, Siddharth
1
Deshwal, Pankaj
1
Donthu, Naveen
1
Drossos, Dimitris
1
Fatima, Tayyba
1
Ferreira, Fátima
1
Goldsmith, Ronald E.
1
Goyal, Mehak
1
Groß, Michael
1
Guillory, Monica D.
1
Gupta, Nimit
1
Heiens, Richard A.
1
Hu, Ye
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
Jensen, Ricard W.
1
Kim, Iksuk
1
Kiran, Ravi
1
Kishore, Amit
1
Kitchen, Philip J.
1
more ...
less ...
Published in...
All
Customer engagement : contemporary issues and challenges
International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
120
Journal of retailing and consumer services
94
International journal of advertising : the review of marketing communications
79
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
77
International journal of internet marketing and advertising : IJIMA
73
Journal of marketing communications
65
Journal of advertising research
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
Information systems research : ISR
44
International journal of advertising : the quarterly review of marketing communications
42
Journal of promotion management : innovations in planning and applied research
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of management information systems : JMIS
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
International journal of hospitality management
33
Electronic commerce research
32
Journal of internet commerce
31
Journal of promotion management : JPM
28
International journal of electronic commerce : IJEC
27
Journal of marketing research : JMR
26
Journal of marketing research
25
Journal of electronic commerce research : JECR
24
Technological forecasting & social change : an international journal
24
Journal of retailing
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing
21
Psychology & marketing
20
Cogent business & management
19
Electronic commerce research and applications
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of hospitality marketing & management
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Tourism management : research, policies, practice
19
International journal of business information systems : IJBIS
18
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
International journal of contemporary hospitality management
15
International journal of technology marketing : IJTMkt
15
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
3
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
4
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
5
Investigating the impact of digital media advertising content on accepting or rejecting the message mediated by advertising value and modifier of brand trust and marketing innovati...
Janmohammadi, Mahshid
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10013255655
Saved in:
6
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
7
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
8
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
9
Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
Saved in:
10
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->