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isPartOf:"Eastern economic journal"
~isPartOf:"International journal of sport finance"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
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Eastern economic journal
International journal of sport finance
Young consumers : insight and ideas for responsible marketers
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing letters : a journal of research in marketing
2
Asia-Pacific journal of business administration
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Economics, management and financial markets
1
Fontys Venlo - publication of applied sciences
1
Gabler Edition Wissenschaft
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Global business review
1
Innovation: organization & management : IOM
1
International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of customer behaviour
1
Journal of economics and finance
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
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Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Market : review for marketing theory and practice
1
Organizations and markets in emerging economies
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Does message content matter in negative publicity? : a study with young athletes emulating pros
Özdinç, Yalim
;
Özdinç, Özlem
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 332-347
Persistent link: https://www.econbiz.de/10011443566
Saved in:
2
Idolizing sport celebrities : a gateway to psychopathology?
Hyman, Michael R.
;
Sierra, Jeremy J.
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10008664587
Saved in:
3
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
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